Make money from race events


1. Sell Tickets!

(In advance, or on the door. It's up to you!)

If you can sell tickets in advance for your event you can offset most of your set-up costs! This works well if you want to limit numbers or are offering a meal as you need to consider catering/seating requirements. Selling tickets on the door works well when you are not limited on space or seating or if you are running a buffet or providing some other entertainment.

Cost wise, it depends on what you are offering, but aim for £6 or less if you are having a buffet, or a takeaway (fish & chip supper, etc). Of course you can charge more if there is a meal, or entertainment, but don't overcharge as the prime objective is to get 'punters' in the door so you can part them from their money! If your ticket price is too high your guests may be reluctant to put their hands in their pockets. Remember! We can organise your entertainment, catering, and print your tickets!

Be aware: Under the new Gambling Act rules, there may be limits on the amounts you can deduct from the proceeds for organising an event. We can advise on this.

2. Sponsorship of the complete event:

(Great! Get it in advance!)

Great - get the most you can. It takes the pressure off, and guarantees a worthwhile event for all concerned. Just relax, have fun, and make money - you've got it covered! Bear in mind that the organisation or person sponsoring the event might be expecting to recover their costs, or get some advertising or media benefit from the event. They may want their name on the race cards, or be recognised through some form of advertising or logo, or by an announcement or regular message, or may want to attend the event. They may also want to name each race and runner.

Remember! We can provide personalised race cards with your sponsors name, logo, and business message.

Be aware: under the new Gambling Act rules, there may be limits on the amounts you can deduct for prizes etc. Try getting donations or corporate sponsorship for larger prizes.We can advise on this.

Note: It may be possible, under new rules for private sponsors to 'Gift Aid' their sponsorship as a donation to a registered charity. There are strict criteria for this, but why miss this trick? We can advise on this.

3. Sponsoring of Races before the event:

(Sell in advance or during the Race Night!)

Races can be sponsored by a person before or during the event. People can sponsor as many races as they like (but only one sponsor per race). Sponsors can also name or dedicate their race and may also want their name or logo on the race card (we'll need notice of this so we can produce them).The cost depends on the type of event you are running, and whether you would like your sponsors to receive some kind of reward or recognition. Fun money events are different.

Remember! We can produce personalised race cards!

Note: It may be possible, under new rules for private sponsors to 'Gift Aid' their sponsorship as a donation to a registered charity. There are strict criteria for this, but why miss this trick? We can advise on this.

4. Sponsoring as an Owner, Trainer, Jockey, or Groom:

(Sell them in advance, or during the Race Night)

The sponsoring of runners in each race counts as a separate 'non-commercial' lottery. There are 8 runners per race and each may be sponsored as an Owner, Trainer, Jockey or Groom, before the event. If you don't sell them all in advance, you can sell unsold sponsorships at the event. Sponsors can buy as many chances as they like, but all the chances must be sold for the same price. There are 7 sponsored races (you don't sponsor the auction race) with 8 runners sponsored 4 ways = 224 winning chances, with up to 4 winners per race = 28 winners. The sponsoring cost is up to you; it depends on the type of event you are running, and whether you would like your sponsors to receive some kind of reward or recognition. We suggest prizes in kind, but you can offer cash prizes if you want to. Although it is not required under the rules we would prefer you to buy up any unsold sponsorships in order to guarantee a winner in each race. There are many ways to do this and we can advise if required.

Remember! We can produce personalised race cards!

Note: These are used in conjunction with other feature races to make a worthwhile event. See the forecasts and other features pages.

Note: It may be possible, under new rules, for private sponsors to 'Gift Aid' thier sponsorship as a donation to a registered charity. There are strict criteria for this, but why miss this trick? We can advise on this.

Note: If you want prizes for the winning sponsors we can provide a selection on a 'sale-or-return' basis so you don't end up with unwanted stock. The supply cost of prizes is not included in our fee. (You just get the profits !)

5. TOTE Tickets

(Sold on a Race-by-Race basis before each race)

Tote tickets for each race are sold separately, and the result of each race in completely random and independent of the others, each race on your race card counts as a separate lottery. For most cash or cash/prize events, all Tote tickets are £1. There is no limit to the amounts that may be staked. When players wish to place a stake they go to the Tote desk and state their selection by number 1- 8, and pay over the required amount of stake money in cash, and will receive the equivalent number of Tote tickets for their selections in that race. Players can buy as many tote tickets as they want, but only for the current race. Tote tickets may not be bought in advance or returned for credit or refund. When all stakes are in the Tote desk will close until the race is finished. For guidance on how to set up and run your Tote please go to the 'How to set up your tote' page. For 'fun money' events the tote prices and payouts change. If you want a 'fun money' event we'll explain further. Just give email us at contactus@enterama.com or go to the contact us page.

Under the new rules, the maximum amount that can be deducted for prizes is £500 for each lottery (irrespective of the actual amount or cost) and £100 for organising each lottery. Although these rules are strict, you would need a massive event to exceed these limits so they will cover most events.